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“That's what our team at Strike King had in mind when we envisioned the Chick Magnet, and I think we were true to those early designs.' The thin body design of the Chick Magnet and the circuit board lip impart a tighter wiggle and an exceptionally lifelike action to the lure. 'Those early lures I remember so fondly were designed by garage craftsmen out of balsa and cedar, and they had action like no other,” said Morgan. While the flat-sided crankbait has a rich history in Tennessee and the Carolinas - where Morgan cut his teeth - it has proven to be highly effective style of bait nationwide. 'It is great to finally see the flat-sided crankbait getting the attention it deserves,' said Morgan.

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pro harkened back to his upbringing on or around Lake Chickamauga to develop the Chick Magnet.

Partnering with Strike King's innovative design team, the Dayton, Tenn. Strike King Lure Company is pleased to work with MLF pro angler and back-to-back FLW AOY winner Andy Morgan to develop the Chick Magnet flat-sided crankbait.

Strike King Chick Magnet Wins Best of Category Freshwater Hard Lure! “But I grew up fishing on a tight budget, and it was important to me to build a line that the average angler could afford.” “We were driven to create a line that would meet the demands of the serious angler,” Montgomery said. Montgomery, himself an engineer with a degree from Clemson, did not take the challenge lightly. MLF pro Andy Montgomery was an integral part of a team assembled by Strike King to take on the challenge to engineer a next generation line with unmatched performance-grade properties at an unbeatable price point.

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To develop the CONTRA Series of Fluorocarbon, Monofilament and Braid, Strike King turned to world class engineers and state-of-the-art manufacturing, as well as some of the top anglers in the sport. With CONTRA, anglers can expect the best of both worlds - next-generation performance and a reasonable price. No longer will anglers sacrifice top quality line to find one they can afford. Introducing Strike King CONTRA, the innovative, performance-class fishing line that is priced for exceptional value. With so many fishing lines to choose from on the market today, Strike King has made the decision easy - just choose the best.

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